Traffic Ultimatum A system for getting traffic to your site the traffic Ultimatum

March 2, 2010

How Do I Get Traffic to My Site? Traffic from Former Visitors and Traffic from Other Advertising. Traffic Ultimatum

Filed under: — Marianne @ 9:57 pm


Part 3. Traffic from Former Visitors

Traffic Ultimatum

Traffic Ultimatum

You Can Get Traffic Ultimatum If You Click Here!

Get more traffic! Yes, but what about the people who have already visited your site and liked what they saw? They are the very best prospects you can imagine for your products or services. How do you bring them back? Develop an e-mail newsletter or blog.

George Brown’s Traffic Ultimatum ninth module is the final free traffic module were you will learn exact step by step process to creating integration marketing work for you and how to utilze it to build yourself alot of email lists.

Insulate your Website against Energy Loss

You’ve spent lots of time and money for search engine optimization and advertising to get people to your website. But if your conversion rate is only 2% to 3%, like energy being lost from an house without insulation, you’re wasting 97% to 98% of your marketing efforts.

You can turn this around using a strategy adopted by tens of thousands of successful online businesses — develop an e-mail newsletter of value and then make it a high priority to get site visitors to sign up. Done right, you should be able to get at least 10% to 20% of your visitors to subscribe. Multiply that over a year and you’ll have a substantial e-mail list of highly targeted prospects.

Develop an E-mail Newsletter of Value

People won’t sign up to get more e-mail unless they believe they will receive value from doing so. So what value could you offer site visitors in the form of an e-mail newsletter? It will vary from one business to another, but consider:

  • Helpful how-to articles
  • Industry updates and analyses
  • Links to new trends and important news articles
  • Product reviews
  • Special prices on Internet-only sales

Pause right now and write down several ideas. Once you’ve determined how to offer value, you have two primary challenges.

Get Visitors to Sign Up

The first challenge is to get site visitors to subscribe to your newsletter. You can get a subscription form from your e-mail marketing service such as iContact or Constant Contact.  To get sign-ups:

  • Put the sign-up form in a high-visibility spot on every page of your site.
  • Next to each sign-up form explain how a person will benefit from this newsletter.
  • Provide incentives for signing up, such as a free whitepaper or a coupon.

Build Trust Regularly

The second challenge is to provide great content on a regular basis. Too often a small business will start an e-mail newsletter or blog that bogs down after the first month or so. Indeed, writing a regular e-mail newsletter is a commitment of at least half a day each issue. Look at the time as a marketing expense that will bring back your best customers to your site again and again. I recommend that you:

  • Set a regular schedule of at least once each month.
  • Plan ahead with an editorial calendar that lists topics you’ll cover for the next 6 to 12 months, one topic per issue.
  • Assign a person the task of writing and publishing this newsletter and give him or her time to complete it.
  • Hire a local writer to take this project, if you don’t have the resources in-house.
  • Consider using free articles available online at article sites, such as EzineArticles.com.
  • Feature and link to one of your products and services in each issue to generate repeat traffic to your site.
  • This e-mail newsletter strategy is not a short-term fix for traffic, but a long-term, relationship-building approach designed to develop a customer base that values your services and will buy from you regularly in the future.
  • For more information get the Traffic Ultimatum by George Brown.

Part 4. Traffic from Other Advertising

Now let’s consider traffic from other forms of advertising. Good traffic is traffic that is interested in the products and services you have to offer.

Let’s look at several of these briefly and I’ll give you my take on each.

E-mail Newsletter Advertising

I believe that one of the most cost-effective advertising approaches for small businesses is to find e-zines that are squarely targeted on your particular niche and advertise there. To find appropriate e-zines, search Google for a keyword for your niche along with the word “newsletter” or “e-zine.” Also try these e-mail newsletter directories:

  • BestEzines (www.bestezines.com)
  • The Ezine Directory (www.ezine-dir.com)
  • EzineHub (www.ezinehub.com)
  • John Labovitz’s E-Zine List (www.e-zine-list.com)

Then contact the publisher of each matching newsletter regarding advertising rates. Some will have unrealistic rates, others don’t really take ads. But you’re looking for the one with a targeted list and “reasonable” ad rates. Of course, what seems “reasonable” to you will depend entirely on the profit you earn on each sale. Implementing this strategy will take some work to find the right newsletters with responsive subscribers. But it may pay off big in getting targeted traffic to your site. Be sure to encode the URLs so you can track click-throughs and sales using your analytics program.

Solo E-mails

These same niche e-zine publishers may accept solo e-mail ads, that is, e-mails that consist entirely of an advertisement which is sent to the entire newsletter list. Don’t confuse this with sending spam. Readers of such lists implicitly agree to receive some advertising e-mails in return for free newsletter content in their chosen area. Solo e-mail “drops” or “blasts” may seem expensive, but since the click-through rate is often significant, this is the advertising vehicle of choice for many savvy advertisers. If you’re going to try this, consider employing a copywriter to write powerful ad copy that gets the click-throughs you need. More info.

Comparison Shopping Engines or Bots

Online merchants often have good results using comparison shopping engines or “bots” such Shopping.com as, PriceGrabber, NexTag, and Shopzilla. Some charge merchants on a cost per click determined by the category of products you are listing. Others have a bidding approach. Many merchants use shopping bots to advertise tangible products, especially commodities. More info.

Affiliate Programs

Affiliate programs are sweet for merchants. They pay a fixed commission only when a sale is made, a subscription is complete, or a lead is confirmed. The difficulty, however, is finding affiliates who (1) have targeted traffic to their site or a good e-zine list, and (2) who are willing to commit to featuring a link, button, or banner ad on appropriate places in their websites or newsletters. Perhaps 95% of affiliates bring zero traffic to the merchant, so you’re looking for the 1%, the super affiliates. To attract them you need to offer commissions generous enough to lure them away from competing merchants’ programs — not an easy task. If you can recruit your own affiliates, you can purchase your own affiliate software for $100 or so. The other approach is an affiliate company that will expose your company’s ads to its existing network of affiliates. Commission Junction (www.cj.com) does this for medium to large companies. More info.

Ad Agencies

Ad agencies help companies place ads on appropriate websites and newsletters. They are usually reimbursed by paying an “agency rate” when purchasing the advertising.  However, ad agencies only work for companies with a large enough advertising budget to make it worth their while.

Ad Networks

The poor man’s approach is ad networks. These companies deliver banner ad impressions on a network of client websites. Ads are “targeted” loosely by industry. So long as the ad network has one or more appropriate sites among their publisher clients, your ads “might” show up on a website related to your niche. But ad network advertising tends to be generic and less targeted. I can’t say this sounds very promising, but for products and services that don’t fit in a narrow niche, you might try ad networks. For more Imformation go to Traffic Ultimatum by George Brown.

Traffic Ultimatum Module

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